AUGMENTED REALITY LOGO –

BLENDER & AR.JS

Virtual space — the new frontier

With the advent of internet and the world wide web, the new era of colonisation has begun — the virtual space is up for grabs and the phygital (the hybrid offspring from the improbable union of the physical and digital worlds) is the latest hype word. Since the dawn of humanity, our species has always believed in the possible existence of alternative worlds and realities that lie beyond those we can apprehend with our senses. The world wide web, the cloud and the online virtual space is yet another narrative in the long line of those alternative realities humans imagined and created for themselves. We can make use of it as an extension of ourselves (that is, until we pull the plug, but that’s another story).

Augmented space — the phygital bridge

Augmented space acts as a bridge between the purely virtual and physical areas of existence, allowing to overlay additional signifiers provided you have a smart device. This example uses a graphic component we will call a marker (QR code with a central barcode) to trigger a physical device, i.e. your smartphone camera into showing a digital and interactive 3D entity on top of it in your browser.

 The whole project relies on open-source code, Blender and AR.js.

 You can find the whole walkthrough on my Medium profile.